Thornton's Luxury hot Chocolate Powder 1.6kg (1.6)

Product Information

Bentley-Tanner added that the danger remains that with 100 stores, the Waitrose partnership could “cannibalise” high street sales for Hotel Chocolat. What’s more, it has been slow to react to changes and failed to embrace big trends such as dark milk and vegan, leaving rivals to occupy those grounds. Do we want our products risk being commoditised? Or do we want to protect the enjoyment of them, which includes the purchasing experience? Thorntons on the other hand has been struggling with its profitability since the late 1990s. The retailer’s difficulties saw its share price plunge from a high of nearly 300 pence in 1998 to as low as 85 pence at the turn of the century. The only thing that has saved Hotel Chocolat recently is the strength of its online operation, and Thorntons clearly isn’t as good at e-commerce.”

chocolate gifts delivered to your loved ones | Thorntons Get chocolate gifts delivered to your loved ones | Thorntons

Hotel Chocolat is already available in John Lewis, but by partnering with Waitrose, the ‘poshest’ of supermarkets, Hotel Chocolat can maintain its high-end offering, by selling a small range of core products, at a similar price point as their own stores,” she explained. When Michele died in 2015, third generation Giovanni hit the acquisition trail, starting with Thorntons, which he saw as a brand to compete with Cadbury in terms of heritage and consumer awareness. Thirlwell recalled Hotel Chocolat’s business being built while Thorntons’ business was going downhill.Waitrose also tends to have more affluent shoppers which are well suited to Hotel Chocolat’s offering,” he said. Entering the fmcg market meant they had to promote the hell out of it [the product],” a chocolate industry source says. “But it was seen as a way to keep the lights on.” Unfortunately, the strategy had the unwanted side effect of eroding the brand value built up over a hundred years. Many parents will have struggled to settle their children, but the introduction of Thornton’s hot chocolate bombs means you will have the full attention of children, evening during bedtime.

Thorntons Chocolate Delivery | Send Chocolates Delivered by

Say hello to the Top 10 Hot Chocolate Bombes available to buy in the UK! These hot chocolate bombes with marshmallows are made by award-winning chocolatiers, and make the tastiest drinking chocolate around. Simply place a choc bombe into a mug, add warm milk and watch in in amazement as the mini marshmallows appear.Those who choose Thorntons Chocolate Bombs are not only assured of a delicious beverage, but can also be confident that the visceral aspect of the experience is perfectly suited to those who enjoy watching food-related videos. We wanted to preserve the brand and how it feels like when you buy from us, and it’s really about commoditization,” he told Retail Gazette. It was really just about two humans talking to each other rather than matters going to litigation,” Thirlwell told Retail Gazette. Those who keep a keen eye on TikTok will know that chocolate bombs have been something of a viral sensation online recently, meaning that many are keen to explore these delicious chocolate explosions and see what all the fuss is about. There may also be a strategy to shift focus away from the high street, reducing the retail estate, and using premium department stores and supermarkets for wider distribution.”

Thorntons Luxury Hot Chocolate Powder Sachets - 50x21g

Established in 1911, Thorntons was in poor shape long before Ferrero acquired it. Its time as a listed company will be remembered for a string of profit warnings as it struggled to adapt the dilapidated and sprawling estate of almost 400 stores to the modern world. Ferrero understood when it acquired Thorntons that a long-term investment was required, with a strategic plan put in place to secure a sustainable future for the business, a spokeswoman for the group says. Not only will children enjoy the sensational transformation that takes place when using Thorntons hot chocolate bombs, but will also be more settled following a calming but delicious beverage. Made with real Thornton’s chocolate, this hot chocolate drink is everything you wish for in a hot chocolate. The Ferrero group had always shunned acquisitions, relying on the ingenuity of founder Pietro and then son Michele, with the invention of global powerhouse brands such as Nutella and Ferrero Rocher. As well as proving a range of affordable treats, customers can also be confident that their treats are delivered to their doorstop promptly.The two retailers haven’t always seen eye-to-eye, particularly in 2018 when Waitrose was under scrutiny for creating copycat bars resembling Hotel Chocolat’s products. Hotel Chocolat eventually claimed victory in the bitter dispute after the supermarket agreed to stop making the bars. Location is also an important factor; Waitrose stores don’t tend to be centrally located unlike say the convenience arms of Tesco – Express and Metro – and with many Hotel Chocolat stores located on the high street and as concessions in areas such as train stations, this should limit competition between the two,” Elliot told Retail Gazette. The newest convert, opened in Belfast in March, saw an immediate 244% sales uplift – before the pandemic forced the business to shut all its stores.