And Union Saturday Lager Craft Beer, 4 x 330ml Tin

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The character referenced by Corbett, played by comedian and impressionist Harry Enfield and written by Paul Whitehouse and Charlie Higson, was the breakout hit from Saturday Live,the UK’s own short-lived answer to Saturday Night Live. It was a parody (rather snobbish with hindsight) of the vulgar nouveau riche – a charmless working class man with little education, no manners, and the frightfully vulgar habit of mentioning how much he had earned through the dreadfully menial business ofpainting and decorating. What the character captured, however, was the class confusion of the time, which meant that money and purchasing habits had ceased to be reliable barometers of social class. As one contemporary commentator put it, ‘all the surface indicators have gone to hell’. The Rugby World Cup quarter-finals will be played on the weekend of 14/15 October, with the semi-finals on 20/21 October and the final on Saturday, 28 October. Let us be clear what we are referring to. We’re talking about gangs of hundreds of drunken white youths, often wielding knives and machetes, rampaging through otherwise peaceful towns and deliberately seeking battle with the police. We saw in 2019 how passionate the nation is about the Springboks and hopefully we can make this a good send-off for the team,” said Nienaber.

It’s hard not to think that it simply suited police authorities, lobbying for funding increases and greater power, to present all this as a surging, terrifying trend. Obviously the result in New Zealand was bitterly disappointing, but we came into the season with a plan that will hopefully allow us to select the best possible squad for the World Cup and peak at the right time.”

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One so-called ‘lager lout’ riot, for example, actually involved 600 middle-aged line dancers scrapping with local gypsies in the foyer of a village hall. Nienaber said the fact that the match would mark their last on home soil this year made the match even more significant for the team. All three sides will enter the international spectacle in France among a handful of teams that will be considered potential contenders for the title, so we are expecting a thorough test throughout the campaign.” The arrival of the police, the observers noted, was sometimes greeted with cheers from crowds simply excited that something was happening. Lager was chic. Lager was beer’s answer to Swedish cutlery, Danish chairs, and Italian scooters. There was no suggestion of soot or grit in lager, which spoke of clean living and the cool grey north. Lager was smart. And so were lager drinkers.

At around the same time Guinness was in the process of launching its own lager brand in Ireland. In a recollection published in The Guinness Book of Guinness in1988, Guinness executive Arthur Hughes recalled that brewing in Ireland was always a test for roll-out into the UK market. And if Skol was brewed on Scandinavian kit, Guinness’s new lager was to be brewed by an imported German, Hermann Münder, for reasons Hughes explains: The Campaign for Real Ale, of course, had a field day. For some time it had been re-orienting its guns from keg bitter, the great scourge of the 1970s, towards lager, and in an article for What’s Brewing in December 1988 Tony Millns gloated over lager’s new image problem: Eben Etzebeth has played in 19 Tests against the Pumas and becomes the first Springbok to play in 20 Test matches against Argentina.

UNFILTERED HELLES LAGER

By October 1988 suited officer workers in the City of London were also being described as ‘lager louts’, accused of terrorising fellow commuters at Liverpool Street Station. They must take a lot of blame for the promotion of lager and its violent consequences… My argument is not with lager itself, but with the big boys who are marketing ruthlessly to the wrong people… You can make even more [money] if you convince boys that drinking 10 pints makes them even more macho, but this results in the violence we have seen in the shires. These Castle Lager Rugby Championship matches are going to be crucial as we look to get our Rugby World Cup season off to a good start and playing against New Zealand away and Australia and Argentina on the highveld will be ideal for our preparation. When we started our journey the goal was to show that beers made the traditional way can be awesome too. We started to work together with different brew masters from small, regional Bavarian, family-run breweries, one of them being almost 500 years old. We wanted to create crafted lagers and ales with a sense of provenance and a respect for traditions, that our customers would love drinking.

SA Rugby Director of Rugby Rassie Erasmus added that the match against the Pumas in Argentina ties in nicely with their RWC preparations: “Playing against Argentina in South America is unique as they have a very passionate home crowd that brings the best out of their team, so that environment will serve as good preparation for our team with an eye on the Rugby World Cup, especially after getting a taste of the atmosphere we can expect at the international extravaganza in our match against France in Marseille last November.” Nienaber also rotated his loose forwards with the trio of Vermeulen and flankers Pieter-Steph du Toit and Marco van Staden, who started the opening match of the competition against the Wallabies, returning to the run-on team. An announcement on the venues of the Tests in New Zealand and Argentina, as well as the Boks’ training camps will be made in due course. In September 1988 at an informal press briefing John Patten MP, Minister for Home Affairs, pointed the finger: the chaos was a result of ‘the Saturday night lager cult’ and ‘lager louts’.Prince Charles (attractive wife, lots of money), Don Johnson (star of Miami Vice, cars, pretty girls, expensive clothes, money), Rod Stewart and Peter Stringfellow (for the same reasons). The problem for British brewers was that lager sophisticates were drinking imports. Ind Coope had a British lager in its roster, Graham’s, but it was Carlsberg that had the credibility. In 1959, though, Graham’s was relaunched and rebranded, as explained by Martyn Cornell in this 2012 blog post: South Africa will launch their Rugby World Cup title defence on Sunday, 10 September, against Scotland in Marseille, which will be followed by pool matches against Romania in Bordeaux (17 September), Ireland in Paris (23 September) and Tonga in Marseille (1 October). And of course others with their own agendas leapt on the bandwagon. Anti-drink campaigners, for example, saw an opportunity to protest newly extended pub opening hours, to call for tighter restrictions on pubs, and to argue for regulation of alcohol advertising. But perhaps it was also more (or less) than that, because the word ‘lager’ had begun to crop up in a certain type of news story, like this from the Guardian for 11 May 1984: